TCS Careers

As a Marketing Analyst at TCS, you will be responsible for conducting market research, analyzing data, and providing insights to support the company's marketing strategies. You will work closely with cross-functional teams to develop and execute marketing plans, monitor campaign performance, and identify areas for improvement. Your role will involve leveraging data and analytics to drive business decisions and help TCS achieve its marketing objectives.

TCS Careers

Key Responsibilities:
• Conduct market research to gather data on consumer behavior, market trends, and competitive analysis
• Perform data analysis and provide insights to support marketing strategies and campaigns
• Develop and maintain marketing dashboards to track campaign performance and KPIs
• Collaborate with cross-functional teams to develop and execute marketing plans and initiatives
• Identify opportunities for optimization and recommend strategies to improve marketing effectiveness

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Required Skills and Qualifications:
• Bachelor's degree in Marketing, Business, Statistics, or related field
• Strong analytical skills and ability to interpret data
• Proficiency in data analysis tools such as Excel, SQL, and Google Analytics
• Experience with marketing automation platforms and CRM systems
• Knowledge of market research methodologies and data analysis techniques
• Excellent communication and presentation skills
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
   

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