Graduate, Post Graduate
Tech Mahindra Recruitment 2024
About Tech Mahindra
Tech Mahindra is a leading provider of digital transformation, consulting, business process outsourcing, information technology, and network solutions. We're a company driven by innovation and disruption, with a diverse workforce of over 125,000 passionate individuals working in over 90 countries. We empower our clients to navigate an ever-changing landscape and achieve remarkable business results.
Why Join Us as a Product Marketing Manager?
This is an exciting opportunity for a passionate and results-oriented Product Marketing Manager to join our dynamic team. You'll play a pivotal role in shaping the go-to-market strategy for our innovative products, crafting compelling messaging, and driving product awareness and adoption.
In this remote role, you'll have the flexibility to work from anywhere in the world, while collaborating with a talented team across the globe. You'll be instrumental in defining the narrative for our products, influencing future product direction, and making a significant impact on Tech Mahindra's continued growth.
Position: Product Marketing Manager (Remote)
Company: Tech Mahindra
Location: Remote
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Job Summary
As a Product Marketing Manager at Tech Mahindra, you'll be the champion for our assigned products. You'll develop and execute comprehensive marketing plans to drive product awareness, generate leads, and accelerate product adoption. Your responsibilities will encompass market research, competitive analysis, content creation, campaign management, and product messaging development. You'll partner closely with product managers, sales teams, and other stakeholders to ensure a seamless go-to-market strategy.
Key Responsibilities:
- Conduct in-depth market research to understand target audiences, competitor landscapes, and industry trends.
- Develop compelling product messaging and positioning that resonates with target customers.
- Craft engaging content across various marketing channels, including website copy, case studies, blog posts, and social media content.
- Manage and execute product launch campaigns, including press releases, webinars, and product demonstrations.
- Develop and maintain product collateral, such as data sheets, white papers, and presentations.
- Analyze marketing campaign performance and make data-driven recommendations for optimization.
- Collaborate with sales teams to enable them to effectively sell and position our products.
- Track product adoption and usage metrics to measure success.
- Stay abreast of industry trends and identify new market opportunities for product expansion.
Required Skills and Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field (MBA preferred).
- 3-5 years of experience in product marketing, marketing communications, or a similar role.
- Proven track record of developing and executing successful product marketing campaigns.
- Strong understanding of marketing principles and best practices.
- Excellent communication and writing skills, with the ability to create clear and concise messaging for diverse audiences.
- Analytical skills and experience with marketing data analysis tools.
- Ability to work independently and manage multiple projects simultaneously.
- Excellent team player with strong collaboration and interpersonal skills.
- Proficiency in marketing automation tools (e.g., Hubspot, Marketo) is a plus.
- Experience in the technology industry is a plus.
Experience:
This role is open to both experienced professionals and talented individuals with a strong academic background and a demonstrable passion for product marketing.
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Why Join Tech Mahindra?
At Tech Mahindra, you'll be joining a company that fosters a collaborative and innovative work environment. We offer a competitive compensation package, including health insurance, paid time off, and opportunities for professional development. You'll have the chance to work on cutting-edge technologies and make a real impact on a global scale. Our diverse and inclusive workplace culture encourages creativity and celebrates individual contributions.
Here are just a few of the benefits you can expect to enjoy at Tech Mahindra:
- Competitive salary and benefits package
- Opportunity to work on innovative products and technologies
- Remote work flexibility
- Global career growth opportunities
- Collaborative and supportive work environment
- Commitment to diversity and inclusion
- Continuous learning and development programs
Application Process
To apply for this exciting opportunity, please submit your resume and a cover letter outlining your relevant experience and skills.
We look forward to hearing from you!
General Overview
This is a unique opportunity to join a leading technology company and play a key role in shaping the success of our products. If you're a passionate and results-oriented product marketing professional with a desire to make a difference, we encourage you to apply!
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