Wipro Recruitment

Are you a proactive and data-driven individual with a passion for unraveling market insights? Wipro is seeking a talented Marketing Research Analyst to join our dynamic team. As a Marketing Research Analyst, you will play a pivotal role in shaping our marketing strategies, optimizing campaigns, and driving business growth. If you have an analytical mind, a keen eye for detail, and a thirst for innovation, we want you to be a part of our exciting journey.

Wipro Careers

Responsibilities:

1. Market Research & Analysis: Conduct in-depth market research to identify industry trends, customer preferences, and competitive landscapes. Utilize various research methodologies to gather and analyze data, providing valuable insights for marketing strategies and product development.
2. Data Interpretation & Reporting: Translate complex data into actionable insights. Develop comprehensive reports and dashboards to present findings to the marketing team and senior management. Collaborate in decision-making processes by clearly communicating market research outcomes.
3. Competitive Intelligence: Monitor competitors' activities, including product launches, pricing strategies, and marketing campaigns. Provide recommendations for maintaining our competitive edge and adapting to industry changes.